In this episode of Demystify Innovation we talk to Daniel Daboczy of Funded by Me - Sweden's first crowdfunding platform - about their journey to discover the wisdom of the crowd. The question is, how wise is the crowd?

We wonder what makes something worth supporting? Who deserves to be funded and who doesn’t? How do you encourage funding for the less shiny and cute ideas?

Crowdfunding is considered a method for people to take control of their financial future. Or is it a retelling of an old story where the hero is the marketplace and society always plays a supporting role?