The Cornett Group
Digging Deeper
Claimed 4 people rated this podcast
The Cornett Group
Digging DeeperClaimedEpisodes
The Cornett Group
Digging Deeper
Claimed 4 people rated this podcast
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Episodes of Digging Deeper
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If you want consumer insights for your brand, you have traditionally relied on focus groups, surveys and other research studies. Those are typically time-consuming, difficult to gather and analyze, and expensive. Rand Fishkin sat out to solve f
We’ve talked a lot about the blockchain, NFTs and Web 3.0 on Digging Deeper recently, but there’s a big concern out there over blockchain technology and its carbon footprint. It’s estimated that one Bitcoin transaction uses around 2,100 kilowat
Jarron Vosburg from JumpCrew says we can do away with the pitch deck. He is disrupting B2B sales and will share his perspective on what we're all doing wrong but may not know it on this episode of #DiggingDeeper. Vosburg is the vice-president o
Web 3.0 is an exciting new territory to play. But with new territory comes new risk.On this episode of Digging Deeper, we dig deeper into the world of Web 3.0 and conduct our due diligence around the legalities of the Metaverse, NFTs, and Cryp
The entrepreneurial spirit can make you a better marketer. That’s the underlying gist of Tim Hines’s new book The Marketing Starter - How an Entrepreneurial Spirit Will Make You a More Savvy Marketer.Hines is a 17-year veteran of the startup m
Less than one percent of all advertising agencies are owned by women. Read that again. It's kind of astonishing when you think about it. For Cornett owner Christy Hiler, that's a problem. Today, she launched an effort to do something to close
The best coach one can buy is one's self. That is the premise of the new book from David Novak, the former chairman and CEO of Yum! Brands. Yes … that Yum! Brands. Kentucky Fried Chicken, Taco Bell, Long John Silver’s, Pizza Hut. Novak lead the
Cornett creative director Jason Majewski joins #DiggingDeeper to discuss a case study in brand storytelling with corporate filmmaker Gary Miller of Eye Level Films and film composer A.J. Hochhalter. The trio are part of the team behind several
Public relations is perhaps one of the segments of the marketing world that has changed most in the last 20 years or so. That’s largely because the media landscape has changed and media relations is a big part of the PR world. When traditional
What happens when you put two advertising creatives behind a grill feeding their friends? Discovery by Guy Fieri and your own Food Network show apparently. Mark & Fey … or more formally Mark Anderson and Ryan Fey are The Food Network stars of T
The concept of digital customer care is something most companies now understand and implement. But it has taken a while for the majority of companies to migrate from old call centers and email support responses to plugging in to customer concer
The Gooder Podcast highlights the powerhouse women in the consumer product goods industry. It’s a great show to inspire everyone, but particularly women, to achieve success and build leadership in business. The show is hosted by Diana Fryc from
The American’s With Disabilities Act or ADA is no less meaningful and relevant that the Civil Rights Act to companies today. But businesses often fail to consider how people with vision, hearing or physical disabilities can or cannot consume th
Mitch Jackson thinks the Metaverse is the perfect opportunity for brands to standout and strengthen relationships with their consumers. His new book, The Metaverse Handbook - How to create, market and sell in a virtual word, is out this month.
The healthy beverage aisle in your grocery or convenience store just keeps getting more and more crowded. The so-called Functional Beverage market is already a $50 billion industry. Amid fighting one another for dominance, brands in the categor
We’re walking the walk here on the show by digging deeper into conversations with the type of folks we often interview on the live stream version of the show each Tuesday morning. But not everyone we want to talk to there can make it to a regim
Google announced last year that sometime in 2023 it will no longer support browser cookies that advertisers often use to both target and retarget online ads. Firefox and Safari were ahead of the Google curve on that, but it wasn’t a dire concer
Happy New Year everyone!On this first episode of Digging Deeper for 2022, we usher in the new year by talking about the hot topics and trends that seem to be on everyone’s mind. The Metaverse. NFTs. The Blockchain. Influencers and more.Host J
As we close out Digging Deeper for 2021, I thought it best to return to a core focus of all good marketing communications and that is storytelling. All the technical wizardry and business objectives and channel approaches do you no good unless
We’re walking the walk here on the show by digging deeper into conversations with the type of folks we often interview on the live stream version of the show each Tuesday morning. But not everyone we want to talk to there can make it to a regim
Business-to-business marketing is different than the business-to-consumer approach. Add the complexities of technology to the product and it can get far more layered and confusing.Marcy Massura is not only very skilled at translating the compl
When you think social listening, you probably, by default, think customer service and social consumer care. But did you know that advanced brands use social listening to gather consumer insights? You can mine social media conversations for the
As we head into the last month of 2021, the inevitable barrage of 2022 planning blog posts and trend predictions will flood the social medias for those of us in the advertising and marketing business. We thought we'd get a more direct from the
When your brand is highly dependent on event marketing to grow and a pandemic hits, what do you do? Paige Guzman, the chief marketing officer at Lagunitas Brewing Company, knows the answer all too well. She had to pivot the brand in her new rol
In the first of new audio-only, exclusive episodes of Digging Deeper, host Jason Falls reports back on Cornett's recent Black History Trivia Night event. The entire agency got together at a local art gallery to have a bar trivia style learning
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