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Digital Chatter Episode #016

Digital Chatter Episode #016

Released Wednesday, 22nd May 2019
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Digital Chatter Episode #016

Digital Chatter Episode #016

Digital Chatter Episode #016

Digital Chatter Episode #016

Wednesday, 22nd May 2019
Good episode? Give it some love!
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Eric Sharpe: All right. Hello and welcome everyone to another episode of Digital Chatter. I'm your host, Eric Sharpe. And today I've got Liz Giorgi here who is the founder and CEO of Mighteor. Tell me, what is Mighteor? Tell me a little bit about it.Liz Giorgi: Yeah. Mighteor is an Internet video production company and what that means to us is we provide professional video services for all the places that you watch video online. So when brands are thinking about building an awesome Instagram stories campaign, they come to us. When they want to build amazing Facebook ads, they come to us. When they're trying to tell a serialized stories on youtube and build amazing channels, they come to us. So we're really that intersection of video and the web.Eric Sharpe: Awesome. That's great. That's a perfect pitch right there.Liz Giorgi: Thank you.Eric Sharpe: Liz, tell me, tell me how you, how did you get started? How did it get started with all of this video stuff?Liz Giorgi: Yes. Well, you know, when I was a little girl, I desperately wanted to be Barbara Walters. I really admired her. I remember sitting in my living room as a little girl with my parents and seeing Barbara come on and she would ask the toughest questions of people. Out of the most important people in the world, presidents, prime ministers, elected officials, business leaders. And I admired her so much because, not just because she was asking tough questions, but because every single time when the show whould end you would watch the credits roll back. And it would say executive producer, Barbara Walters. And in my mind, that always stuck in my head, this woman who was not just doing something incredible but was actually behind all of the hard work to it. And so when I was thinking about what I wanted to do, I had a sort of realization how could I do anything except for journalism. Journalism was clearly the direction I needed to go. And that was really the start of all of this.Eric Sharpe: Okay, awesome. So, so you kind of chose journalism as your path, you know, as a, as a young, young, a woman. I mean, where did that take you from there? What, you know, what was next? How did you pursue that?Liz Giorgi: Well, so great, great idea, right? But sometimes life doesn't always go the way we plan. So I went to school at the University of Minnesota. I had an amazing experience. I really loved my program. But I graduated from college in 2007 and most newsrooms were really struggling, uh, right before the economic collapse. And then the economic collapse just took it to a whole other level. And so I really had to hustle for a few years. I was doing all kinds of interesting production jobs, everything from working on podcasts, uh, in the very, very early days to working on different shows that I could get myself assigned to and taking any freelance Gig I could take. And I tell people that it was hard at the time, but that hustle and the need to keep looking for the next job was actually the thing that prepared me for when I decided to start my own production company in 2013. So you know, it all works out, but I think that at the time I had had a different vision.Liz Giorgi: I had had this vision of I'm going to go work in a newsroom and then I'm going to go be a host. It didn't work out that way. I ended up having to work behind the scenes. I had to really find interesting ways to keep myself busy. I was building youtube channels for different programs. I was doing all kinds of things to just pay the bills. And it actually gave me this unique perspective, which was: there's going to be a future to professional quality production on the Internet. How can I combine these things? And so in 2013, that's exactly what I did when I started Mighteor.Eric Sharpe: That's great. I mean, it sounds like you're wearing a ton of hats and that's commendable because not everyone's willing to take on all those tasks, you know, especially when, you know,
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