About this episode

In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. 

In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts. 

With a successful 25 year B2B marketing career, including digital marketing, Christina shares her marketing touch point philosophy, which she developed over her career as she struggled in meetings and boardrooms to explain the value of marketing's contributions across other departments and leaders at the organization.

Key Takeaways

• How to leverage the G.R.I.T. Marketing Method to gain influence.
• How to be successful as an in-house catalyst for digital marketing change.
• How to grow your own career and your ability to influence your audience.
• How to develop a plan to boost revenue growth and, equally importantly, to be recognized as a catalyst.
• How to develop a Map of Influence that identifies all the ways you can make an impact.
• How to become a thought leader and rock star for all-things strategy, revenue and marketing related for your company and beyond.
• Christina’s acronym: G.R.I.T.: Go to Market, RPM (repeatable, predictable, measurable), Intention, and Tools to sum it all up.)

Connect with Christina del Villar
Check out her website
Follow her on Twitter
Connect with Christina on LinkedIn

Links mentioned

Available on podcast webpage.

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