Podchaser Logo

064: Carlos Tirado explains how he leveraged forums and friendships to create Tirado Custom Coatings

Released Monday, 20th June 2016
Good episode? Give it some love!
Carlos Tirado remembers reading car enthusiast magazines while riding the school bus every day. His brother bought a 1995 DSM and he fell in love with imports. His brother sold the car but Carlos was able to track it down and purchase it back when he was in high school. After graduation, he went to college to work with electronics and it just didn’t interest him as much as he hoped. He shifted gears and changed his major to automotive refinishing. This is where he found how he could turn his passion for cars into a way to make money. He stumbled into powder coating when he saw some people posting on the forum needing their DSM valve covers to be powder coated.
Carlos met Jorge of JMS Racing and they formed a business and personal relationship of working together. The business officially started when Carlos asked his forum buddies what he should call his business. He has since moved locations to be right by JMS Racing and continues to capitalize on that business relationship.
He now rents a 1000 square foot facility and keeps it full of work. He has focused on producing the highest quality product possible and has invested quite a bit on upgrading his equipment. Carlos hopes to hire one or two employees over the next year and move to a larger facility so he can meet the demand for his work.