Welcome to the Easy Digital Marketing Podcast with Mad Platypus Marketing. In this episode, host Carey Marshall dives into the foundational aspects of digital marketing and why it's crucial to have your "digital ducks in a row" for business gro

Episode 11 | How to Target My Audience Using Facebook Ads

Oct 14th, 2020 27m

Learn how to use audience targeting, narrowing and custom audiences in Facebook to best reach your target market. We also explore A/B testing and how to make sure you are getting the most bang for your buck in your Facebook ads, narrowing down

Episode 10 | Where Should I Advertise my Business?

Oct 7th, 2020 16m 6s

So, you're thinking about placing online ads to help promote your business! Great! But, where in the actual heck do you start? Do you know the difference between Twitter ads and Facebook ads? Should you be advertising on Google? Find these

Episode 9 | Content Marketing Part 3: Saving Time Creating Content (Interview with Kim Doyal & Jodi Hersh)

Sep 30th, 2020 15m 4s

Join us for our interview with Kim Doyal and Jodi Hersch, creators of the Content Creators Planner. Kim & Jodi will share their secrets to success in the content marketing world with a behind the scenes look at their business, and they share h

Episode 8 | Content Marketing Part 2: Content Planning & Strategy (Interview with Kim Doyal & Jodi Hersh)

Sep 23rd, 2020 49m 49s

Episode 7 | Content Marketing: Social Media Content Basics

Sep 16th, 2020 1h 14m

Learn to understand the difference between social media platforms and how your content should differ from one to another. Also, Rebecca Selleck of Digital Ink shares with us how to figure out exactly what to post!http://madpodcast.link/7

Episode 6 | All Things Google

Sep 9th, 2020 52m 32s

Join us as we discuss all things Google with SEO expert, Tracy Kelly from Hook Agency. Learn how to leverage Google for your business, SEO tips, tricks and an overview of Google Ads. www.madpodcast.link/6

Episode 5 | Who Are You? Overcoming Identity Crisis

Sep 2nd, 2020 20m 58s

Your brand is the personality of your business! Unfortunately, it’s also sometimes one of the last things a small business owner thinks about. Are you acting like an ever changing chameleon when it comes to your brand identity? If we don’t ha

Episode 4 | Getting Organized - Tools of the Trade

Aug 26th, 2020 15m 32s

Project management tools - why, how, resources

Episode 3 | Who Is Your Ideal Customer?

Aug 19th, 2020 14m 18s

Explanation of the ICA and tips on how to create your ideal customer profile, with their fears, challenges, etc. How to gather information to create this avatar, how to segment avatars.

Episode 2 | How Sales Funnels Can Help Your Business

Aug 12th, 2020 12m 49s

Sales Funnels can help you nurture your relationship with potential customers from the time they become aware of you, and follow them to the point where they become your paying client. In this episode we will learn how to apply the sales and ma

Episode 1 | Get Your Digital Ducks in a Row

Aug 5th, 2020 20m 9s

There’s so much information out there about what you need for your business, and it can be overwhelming to know where to begin. In this episode, join Carey as she dives into building the basic foundations of your business, and making sure you