E-commerce has always been a tech driven channel and so when retailers look to enhance their online performance the first place they look is for more technology solutions.

However, the consumer is still a human being - whether shopping offline or online.  So connecting with them on a more personal basis is proving to be as important as the functionality that tech provides.

For a growing number of retailers, the ability to humanise their online stores is showing game changing results.

In this episode I’m talking with Lucy Norris, Head of Content at Ecrubox Digital, a Midlands, UK-based digital communications agency.

For the last two decades, Lucy has served as an advisor for a host of corporate, celebrity and non-profit clients providing strategic advice to help individuals and organizations tell their story.

Today she’ll be discussing some of the insights from a new study that Ecrubox has done to better understand the role of humanisation in driving online sales and loyalty.

Before we get started, if you are looking to stay on top of what’s happening in e-commerce, without spending all day scrolling through newsfeeds, then check out our weekly Ecomm Strategist newsletter.  You can find it at  ecomm strategist.com.

Now, let’s hear Lucy’s views on why we need to add a human touch to our e-commerce stores.

Learn more about Ecrubox Digital at www.ecruboxdigital.com