Over half of revenue generated by businesses come from repeat customers so without systems in place for post-purchase retention, you’re surely losing a lot of money.Today, I have with me Kiril Kirilov, Co-Founder of Rush, an automated, state

Maximize Your SaaS Customer Acquisition through Social Ads and PPC with Aaron Zakowski

Nov 29th, 2021 21m 6s

Do you struggle to maximize customer acquisition for your SaaS company through paid advertising?Zammo Digital Founder Aaron Zakowski, who specializes in growing trial and demo signups for fast growing b2b SaaS companies, will help you out wi

Boost Your Revenue through Clear-Cut Ecom Marketing Attribution with Chris Mercer

Nov 22nd, 2021 43m 48s

In order to grow your sales, you have to measure your marketing. And just any kind of analytics won’t do; you have to have analytics that you can rely on.Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the

Conversion Rate Optimization Tactics with Justin Christianson

Nov 15th, 2021 37m 17s

While increasing your traffic can result in more sales, it's just as crucial to have effective conversion rate optimization tactics to transition your existing traffic into paying clients.Today, I have with me Conversion Fanatics President J

Mats and Marketing: Ecom Lessons from a Yoga Doctor Turned Highly-Acclaimed Marketer

Nov 9th, 2021 37m 43s

Starting your own niche is an extremely risky move. But once you’ve found the perfect recipe to make it work, overwhelming results are sure to go your way. Today, I have with me Alanna Kaivalya, a pioneer in the online yoga teaching industry

Mats and Marketing: Ecom Lessons from a Yoga Doctor Turned Highly-Acclaimed Marketer

Nov 8th, 2021 38m 20s

IOS 15’s Impact on Attribution and Tracking

Oct 25th, 2021 15m 39s

Is iOS 15 really the death of attribution and tracking?For today’s special episode, I tackle what’s actually happening in iOS 15 and its impact on marketers. I also share how you can gain a significant advantage over your competitors from thi

Scale Your Ecommerce Store the Badass Way With Jessica Totillo Coster

Oct 25th, 2021 45m 17s

Scaling in ecommerce is no easy job. But if you have a tight grasp of which aspects you should focus on in your business, you’re surely going to thrive.Today, I have with me Ecommerce Badassery CEO/Founder Jessica Totillo Coster, an ecommerce

Improve Your Customer Retention Through SMS and Email Marketing With Jimmy Kim

Oct 18th, 2021 44m 4s

Many marketing emails struggle to convert, not because of an uninteresting offer but because entrepreneurs fail to provide a human touch to their digital pitches.Today, I have with me the best person to consult on this important subject - Jimm

Automated Sense of Urgency: Increasing Customer Conversion with Deadline Funnel

Oct 11th, 2021 39m 57s

Using people’s fear of missing out has proven to be a very effective marketing strategy over time. But good strategies should not have to dwell on the negativity of fear.So how do you create a sense of urgency on consumers without having to sa

Shopify-Powered Sales Machines: Setting Your Ecom Store Up for Success

Oct 4th, 2021 30m 3s

While putting up a Shopify store is not rocket science, making your shop and products stand out can be very difficult.In today’s episode, I have Chase Clymer who co-founded Electric Eye, a company that helps businesses thrive by turning strate

Crafting Ads That Convert: What Ecom Brands Need To Know About Revenue-Generating Ads

Sep 27th, 2021 23m 21s

Today’s Ecommerce Insights episode focuses on creating top-performing ads. As an ecommerce brand looking to turn cold traffic into warm leads, a carefully crafted ad that considers both the creative and data is key.Creative advertising exper

What Ecom Can Learn from this Media Buyer Who Achieved 20x Growth with Petar Mitrovic

Sep 20th, 2021 30m 14s

While lots of marketers target a specific niche market for their services, there are those who bring in a different perspective due to their broad experiences across various industries.I have one such man with me in today’s episode. Petar Mitr

Multiply Your ROIs with Conversion Funnels and Strategic Ad Budgeting with Josh Marsden

Sep 13th, 2021 24m 9s

A strong and effective sales funnel strategy is the backbone of every marketing campaign. And for ecommerce businesses, the process can be even more complicated with so many distractions and competition online. For today’s episode, I have mark

Why Data Mining and Ad Tracking is the Key to Scaling Your Ecommerce Business

Sep 6th, 2021 38m 5s

Growing your ecommerce business doesn’t have to be as complicated and frustrating as you think. One of the key ways to scale and experience massive returns on your advertising investments is to learn how to use data to direct your business stra

Are You Making These Deadly Mistakes with Facebook Ads? with Bill Pescosolido

Jun 28th, 2021 36m 31s

Cold traffic is an altogether different animal from warm traffic. When you want to run Facebook ads, using the same offer and messaging you use with warm traffic won’t convert.In today’s Ecommerce Insights episode, I have back Bill Pescosolido

How Data Analytics Can Help With Your Ecommerce Strategies with Raj Sheth

Jun 21st, 2021 27m 52s

An essential aspect of every ecommerce website is data analytics. Without it, it will be difficult to measure and boost the ecommerce site’s revenue. In this episode, we discuss the data that comes into ecommerce sites such as trends, customer

All About GCLIDs

Jun 14th, 2021 15m 47s

What are GCLIDs and how important are they to your marketing?You may have heard about GCLIDs or Google Click IDs, but aren’t entirely sure what they do and their impact.Which is why I’m dedicating this entire episode to everything about GCLID

The Truth About Real-Time Data & When Do You Really Need It

Jun 7th, 2021 16m 28s

Is real-time data always better than delayed data?Facebook, Google, and Amazon are now providing conversion data. But getting data quickly is not actually the best in every situation. And when you feed that data into your ad platform and let t

Launch Titans’ Ad Buying Journey to $1B in Revenue with Anthony Accetturo

May 31st, 2021 30m 1s

Launch Titans is a full-service digital marketing agency providing end-to-end service for all the major platforms. CEO Anthony Accetturo comes in to talk about his agency and process and strategies that resulted in over a billion dollars in rev

Combining Data & AI to Create Winning Ecommerce Experiences with Raj De Datta

May 17th, 2021 25m 14s

Are you providing the ‘wow’ customer experience that leads to big wins?In our digital-first world, you stand out by creating exceptional digital experiences. Bloomreach CEO Raj De Datta, joins me today as he talks about what pushed him to star

Turning Data Into Action

May 10th, 2021 24m 5s

Resource Links:Visit the Wicked Reports Website (https://www.wickedreports.com/)Get the Wicked Reports Playbook here (https://help.wickedreports.com/the-wicked-reports-playbook)Gathering data and getting insights are both useless if you

iOS 14.5 Impact on Facebook Measurement

May 3rd, 2021 36m 21s

What’s really going to occur when the iOS update rolls out?For today’s Ecommerce Insights episode, I’m going to clear up all the confusion and explain a few of the things that are going to happen. Then I’ll share with you the opportunities whe

Club EarlyBird’s Data-Driven Process for Crushing Conversions to Constantly Be Sold Out

Apr 26th, 2021 28m 3s

Resource Links:Visit the Wicked Reports Website (https://www.wickedreports.com/)Club EarlyBird Website (https://www.clubearlybird.com/)Not having inventory because you’re always sold out is a great problem to have.This is the problem be

Facing the Behemoth: Should Ecommerce Brands Sell On Amazon?

Apr 19th, 2021 39m 48s

Resource Links:Visit the Wicked Reports Website (https://www.wickedreports.com/)Robin Gaster Website (https://robingaster.com/)There’s no denying the scope and reach of Amazon. It is a behemoth in the online space.With 125 million Prime