In this episode, I answer a popular question among businesses transitioning to ecommerce: where should you sell your products online? The answer isn't straightforward and depends on the type of products you sell as well as your branding and gr

Why You Should Get Excited About TikTok with Anthony McGuire

Nov 3rd, 2020 1h 4m

Is it me or there isn't a day that passes by without us hearing about TikTok?! On top of being the most downloaded app in the world, TikTok offers two incredibly exciting promises to marketers and brands: an authentic way to connect with custom

3 Steps to Validate your Next Business Idea

Oct 27th, 2020 19m 27s

The biggest mistake that you can make as an entrepreneur is to no not properly test your business idea or validate that there is a need for it before launching. In the words of successful entrepreneur and marketer Pat Flynn, "a lack of proper v

The Secrets Behind Amazon's Search Algorithm

Oct 20th, 2020 15m 42s

Amazon has become the default search engine for products online with as much as 63% of customers starting their online purchase there. What does it mean for you if you sell or want to sell products on Amazon?In this episode, I break down how yo

Is eCommerce the New Goldrush?

Oct 13th, 2020 15m 46s

The excitement surrounding the e-commerce space is palpable, and for good reason! Similar to buying Bitcoin in late 2013, or Amazon stock in the mid-noughties, the e-commerce opportunity for budding entrepreneurs and SME's has the potential to

Growing Your Shopify Store Part 2 with Jason Stokes

Jul 16th, 2019 40m 52s

About this episode:This is Part 2 of the interview I recorded with Jason Stokes who funded Eastside Co, one of Europe's top Shopify agencies. In this second part we opened the conversation to wider questions around the ever changing e-commerce'

Growing Your Shopify Store Part 1 with Jason Stokes

Jul 9th, 2019 43m 24s

About this episode: With more than 800,000 merchants using its services, and a 50% year over year jump in sales to $320.5 million in Q1 2019, Shopify is one of the few companies redefining the ecommerce landscape by making it easy for businesse

Figuring Out your Multi-Channel Strategy with Francis Odejinmi

Jul 2nd, 2019 44m 44s

About this episode: There are so many places where you can sell online that it is easy to get caught up in trying to sell everywhere without understanding the specificities of each channel; or overlook high-potential channels and miss out on sa

Leveraging the Power of Video Content with Viren Samani

Jun 25th, 2019 51m 16s

About this episode: Internet video traffic is predicted to account for 80% of all consumer Internet traffic in 2019, a number which shows that video has become the default way of ‘consuming’ content online. Video has revolutionise the way peopl

Measuring Ecommerce Success with Will Young

Jun 18th, 2019 39m 34s

About this episode: I get lots of questions about customer data, how to segment this data and more generally how to measure ecommerce success.In this episode I sit down with Will Young who is an expert on all three. Will is the CEO of Rais, an

Chatbot Marketing for Amazon Sellers with Michelle B Smith

Jun 11th, 2019 38m 52s

About this episode:For this episode I sit down with Michelle Barnum Smith, 'the Queen of chatbots for Amazon sellers, who has 18 years experience in digital marketing and has been featured in Forbes and Business Insider.Chatbot marketing allows

Harnessing the Power of Facebook with Anthony McGuire

Jun 4th, 2019 1h 1m

About the episode:For this episode I sit down with Anthony McGuire, founder of technology venture studio Frontier X and former Global Partnerships Manager @ Facebook. Anthony has worked for Facebook for several years in New York and London, he

Using Ecommerce to Get Listed in Major Retailers with Kara Rosen

May 28th, 2019 41m 44s

About this episode:In this episode I sit down with Kara Rosen who is the founder and CEO of Plenish. Plenish is a plant-based drinks brand she started in 2012 and turned into a multi-million turnover business which sells plant-based milks, cold

Reaching £2M Online Sales in Year 1 with Brie Read

May 21st, 2019 52m 7s

About the episode:For this first episode I sit down with Brie Read, a seasoned digital marketer and successful e-commerce entrepreneur. Former data analyst and CEO of Diet Chef, Brie ran a Facebook agency for several years. In April 2018, she c

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