The hardest part of creating an ecosystem environment is making sure all of the players understand the broader vision. Successfully building this innovative environment can create loads of new opportunities in addition to new forms of data analytics.

Transforming your organization to an ecosystem model requires that you first have an idea of where you are today - and then develop a vision and roadmap for where you want to be.

Creating an ecosystem-led organization begins with breaking down the transaction-based mindsets of partners and your own organization, and accepting and understanding major cultural changes takes ample time and dedication. A step further, this leads to identifying potential players from your ecosystem of partners that could improve the customer experience and analyzing the value that each partner brings to the table.

To get to an established ecosystem, a well-defined plan, accurate data and supportive leadership create opportunities to get there. Innovating, marketing, selling and delivering together with partners drives solid outcomes for the entire ecosystem — and the customer.
Rob Spee, SVP, Global Channel and Alliances at BeyondTrust, joins to discuss the advantages and difficulties of adopting an ecosystem environment.

Join us as we discuss:

• The pre-phase: helping partners understand the value of ecosystems
• Forming an ecosystem environment from transaction-based partners
• Making stronger and stickier solutions with partners
• The importance of accurate reporting in building trust with ecosystem leaders

Here are some additional episodes featuring other ecosystem leaders that might interest you:

• #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem
• #156 Libby Greco: Get Out There and Break The Glass
• #154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?
• #152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era
• #151 Mike Stocker: Close 40% More Deals with Partner Influence

Links & Resources

• Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
• Download The Ultimate Guide to Drive Co-sell Partnerships!
• Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.
• Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
• Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.
• To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: [email protected]

This episode of Ecosystem Aces is sponsored by WorkSpan.

WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.