Sustainability is permeating public consciousness, with increased media coverage and worrying climate change reports bringing our impact on the environment to the forefront of our minds. This increase in interest is reflected in search. In this months episode we talk sustainability, a huge emerging trend which is shaking up retail right now. We explore: - The growth of sustainability in public consciousness and search - The mainstream retailers best prepared for this trend - The opportunity in 'slow retail' - The future of sustainability: will this trend soon become the norm?