One of the core assets of a brand is its typeface. Most design and marketing people would agree. The challenge, however, is getting the everyday user to grasp the importance of this and empower them to use fonts consistently to improve brand in

Chief Digital Designer at Danske Bank - Marge Aru - How UX and Design Thinking can impact Banks

Jun 26th, 2019 32m 56s

Chief Digital Designer of Danske Bank, Marge Aru, shares her expertise in design thinking and digital transformation for big business. Learn about digital transformation developments at Danske Bank, how to get companies to understand why UX is

Head of Design at Charlie Tango - Alberto Vitullo - How great Design Systems impact large organizations

Jun 26th, 2019 30m 49s

Most companies have some kind of style guide, but what exactly is a design system? According to Alberto Vitullo, a design system is a home for all your design knowledge and elements – from tone of voice and color, to logo and button shape. And

Former Apple and HP marketing leader - Satjiv Chahil - How to win hearts and build big business

Jun 26th, 2019 45m 52s

Satjiv shares his incredible career journey that took him from top leadership positions in IBM, HP, Xerox to Apple and beyond. Get insight into Satjiv's innovative marketing techniques to drive global adoption of technology and how he partnered

CEO of Brand Finance - David Haigh - What top brands are doing to maximize brand value

Jun 24th, 2019 26m 36s

On the first episode of Enterprise Innovation we have David Haigh, CEO of Brand Finance, joining Lucy to talk about brand valuation. David will be sharing with you - Why brand valuation was historically considered 'hocus pocus' by finance and w

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