This podcast is about retargeting, a marketing strategy that involves serving targeted advertisements to individuals who have previously interacted with a brand online. Retargeting has been shown to have a higher conversion rate than traditional display ads, and it allows for personalized and tailored messaging. To get started with retargeting, one must set up a retargeting pixel on their website and then build retargeting lists based on the actions taken by visitors.

Finally, targeted ad campaigns can be created to reach these individuals with personalized messages. Boyd Petersen of Entrepreneur Factory and BP Media discussed the importance of retargeting in advertising strategies. Retargeting allows businesses to personalize messages and promote products that customers have already shown interest in. It also allows businesses to showcase multiple brands, products, and services they offer.

Additionally, retargeting can help customers find deals, learn more about a brand's reputation, and make informed decisions when making a purchase. There are over 200 places where businesses can place ads using retargeting, including CNN, MSNBC, WebMed, and Reader's Digest. If you would like more information on how to use retargeting for your business needs, please contact Boyd Petersen at BP Media.
Email: [email protected]
Website: BPMedia.com