In Episode 42, Chris and Calvin discuss sales and marketing. Tune in to learn what comes first and which will put you the furthest ahead in your business.

3 Key Points

• Start by selling your product or service, do not start with company branding first, make money before you spend it.
• Validate your offer by finding a market fit, then wrap your branding around what sells.
• Use a personal brand right off the bat to find new buyers and raise awareness.