Episode Highlights: The difference between digital marketing and social media, What are vanity metrics (And when does a metric become a vanity metric), What is the best social media platform to start your business on, How to determine a content's quality (And whether to post it or not), How to unstick your personality in your business' social media account - especially when you decide to sell your business, Best practice for creating a course that will sell, How much valuable content to give away for free from your courses, Do tripwires still work for courses, How to get cheaper leads for social media, How certification creates magnets for your audience to set a goal for, Online courses vs. college: What's better?, How to create certifications for your courses...

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