Everybody Brands with Brian Sooy

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Episodes of Everybody Brands

Brand owners and marketers can learn a lot from... wait for it... recovering ministry professionals.Why are people drawn to brands that demonstrate credibility and trust? We might not have all the answers, but we talk about that question and mo
Not content to leave a pile of brand myths unkicked in the middle of the road, Andy Starr, Managing Partner of Level C, and Brian Sooy, Brand Strategist and Founder of Aespire Brands ask (and answer) questions about brand and branding.People do
What is brand? What is branding? Why does it matter?This episode of the Everybody Brands podcast is Part One of an extended conversation with Andy Starr, Managing Partner of Level C.“We believe that the brand is defined by and owned by you. Bra
In this episode of the Everybody Brands podcast, we’re talking with Merrell Sheehan, the Vice President of Marketing, and Cole Godsey, Marketing Manager at Electronic Merchant Systems about how a B2B brand wins trust and earns customer loyalty
Stephanie Owens is a Certified Brand Strategist and the founder of Gold Sheep Design, a collaborative branding and design studio based in Southern California that helps musicians and instrument makers grow crowds of super fans by cranking their
Stephanie Owens is a Certified Brand Strategist and the founder of Gold Sheep Design, a collaborative branding and design studio based in Southern California that helps musicians and instrument makers grow crowds of super fans by cranking their
What is the difference between marketing and branding?It's ridiculous to argue about what's more important, branding or marketing. It's important to understand the difference between branding and marketing so you know how they work together to
In this special episode of the Everybody Brands podcast, Cleveland businessman and National Director of WEC, Intl., John Murtha and Brian Sooy have a conversation about faith-driven business, entrepreneurship, and why everybody who works is ess
In this episode of the Everybody Brands podcast, we have a conversation with Mind State Group founder Will Leach on how making fast emotional connections with people will help your brand win trust and resonate with people’s hearts and minds.Wil
Take two for the first international Everybody Brands episode with Eddie Biroun, a copywriter who happens to design. Eddie helps businesses attract more leads, create more customers and increase profits through brand building and sales messagin
Purpose, mission, and vision statements can be confusing. It's rare to find two organizations that agree on common usage, definition and application of the words. It can be even more confusing to understand why each word is relevant, and how ea
Purpose lifts us at the end of the day beyond the tasks we have accomplished and the goals we have achieved to the belief that we have not just added value, but we've achieved something of significance in pursuit of something greater. This is p
In this episode of the Everybody Brands Podcast we have a conversation with Wes Gay about how we should define a brand and what a marketer or business owner focus on now, especially in uncertain times: branding or marketing. Wes Gay is the foun
David Lemley has had a creative and strategic hand in shaping some of the world’s most iconic brands including Starbucks, REI, Pampers, and Nintendo. As the Founder and Chief Strategist of Seattle-based Retail Voodoo, David is on a mission to h
“Marketing is too important to be left to the marketing people.” — Peter Drucker It’s no wonder business leaders struggle with marketing. Spend any amount of time listening to podcasts and ”experts” and you‘ll hear conflicting advice, confusi
If you’re a board member or nonprofit leader, this two-part episode of Everybody Brands is one to which you need to listen, to understand why your digital strategy needs to be part of your entire organizational structure. All businesses need to
When communications consultants say things like, ”Nonprofits don't want to do the work that we need them to do and they don't realize how important strategy is;” and nonprofit leaders say, “Strategic planning is not helpful and annoying and tak
Does your brand inspire and engage people? Why not? If your vision and values aren’t clear and communicated at every touch point, people forget why your brand matters. The Clarity Principles are for people focused on growing their company wit
Trust is a brand asset for which every employee, from the CEO to the front-line team, is responsible. Trust is reinforced when people act and speak in a manner that is consistent with an organization's values, character, and culture. The challe
Your brand embodies the purpose, mission, values, vision, message, and impact of the organization. Leave one out and people fill the gap with what they want to believe. Are you willing to risk that? Understanding how a story works toward making
What defines a Difference Maker? What are the qualities of a Difference Maker? Discover the four dimensions of communication and culture to amplify your voice, deepen knowledge, and expand your impact in the difference you want to make as a bus
Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers. Download the complete transcript at http://bit.ly/2tDarOo
If your communication initiatives don’t directly align with the objectives or focus from your strategic plan, you’re merely doing busy work. You’re in possession of a to-do list disguised as strategic communications. If you are a smart individ
Let’s cut to the chase: if your communication initiatives don’t directly align with the objectives or focus from your strategic plan, you’re merely doing busy work. You’re in possession of a to-do list disguised as strategic communications. If
Transparency is often cited as a key factor in building trust. Declaring transparency as an operating practice or value makes for good accountability because as soon as your character or culture shifts away from it, your audience will hold you
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