If you work in demand generation (or any form of marketing), and you aren't a good product marketer then you can't and won’t be a good demand gen marketer. I know that is a very committed statement, and I will get into the why, but I want you t

Ep 4: Understanding Product-Market Fit

Aug 23rd, 2021 6m 3s

Product-market fit is the primary issue as to why early-stage startups fail.There are three levels to understanding product-market fit.1. Understanding who cares2. Understanding what they care about (1st level pain point)3. Understanding why th

Ep 3: Double Down on Marketing Ops

Aug 11th, 2021 5m 44s

Where are my marketing ops people at?You know what my least favorite thing to waste my time on when you are running demand generation campaigns? Making sure attribution is set up properly.Making sure data is where it is suppose to be.Making sur

Ep 2: Demand Capture vs Demand Creation

Aug 10th, 2021 6m 2s

Demand Generation combines both demand capture and demand creation.Two very different strategies apply to different ideas and tactics.Demand capturing occurs when there is already a demand for your product type or your product category.Demand c

Ep 1: Generate Brand Awareness as an Early Stage Startup

Aug 9th, 2021 6m 30s

Traditionally, we are being tasked to generate 1,000 MQLs, because 10% of those MQLs will turn into SQLs, and then 25% of those will turn in opportunities, and then 20% of those will turn into opportunities. We are wasting everyone's time, educ

Ep. 5: SEO Metrics You Must Measure

Dec 15th, 2020 21m 15s

On This Week in SEO, we talk metrics. We all know that there are metrics that are important, but what are the ones that you should align your goals with? Liam talks about what metrics you should measure, how you work towards determining these m

Ep. 4: Featured Snippet Headaches

Dec 2nd, 2020 16m 43s

Is anyone else extremely frustrated over SERP features changing every week? Me too. In this episode of This Week in SEO, I go over why I am frustrated with featured snippets, and what you can do in response to these frustrations.We also go over

Ep. 3: SEO Will Never Die

Nov 18th, 2020 12m 23s

In this episode of This Week in SEO with Liam Barnes, we discuss a well-known fact (my opinion) that SEO is not and never will die. There is a common misconception about Google's current changes in the SERPs and whether or not SEO is still wort

Ep. 2: Your Content Sucks

Oct 27th, 2020 26m 2s

In this episode of This Week in SEO with Liam Barnes, we discuss the impact of the terrible trends in SEO that cause us to write content that sucks.We discuss how NLP and the new passage indexation news is going to continue to push forward terr

Ep. 1: A Pilot about BERT & SEO

Oct 20th, 2020 14m 8s

This Week in SEO (Archive) - Get to know Liam Barnes, SEO Innovation Manager at Directive as he explores the world of Google algorithm changes and BERT.There have been a lot of algorithm changes in 2020, but luckily, some big stuff in the world

Rate