Ever wonder what a creative brief is? Or what makes one brief great and another one bad? You’re not alone--and it’s a huge topic. In this episode of Express Dr. David Kippen outlines the three things that make every great brief, great. Want mor

Express 12 EB 102 Master Your EVP

Apr 5th, 2016 17m 44s

What’s an EVP? It's one of the fastest growing areas of impact in modern marketing. And EVP is on its way to the marketing acronym hall of fame. EVP stands for “employer value proposition.” But what does it mean? That’s where things get interes

Express 11 Pitch Time

Mar 25th, 2016 8m 59s

Monday was our pitch. Together with the other guys, we prepare for the big day and give the client our best shot. David's back in the US now. The pitch is done. And in this episode of Express, it’s time for a post-mortem.

Express 10 Agency Life

Mar 19th, 2016 9m 47s

By now, you know Evviva’s a brand agency. We’ve talked about how a thing becomes a brand step-by-step. Today David starts that journey from the beginning with preparing for a pitch. We think we'll follow that journey for awhile, but that depend

Express 09: Employer Branding 101

Mar 3rd, 2016 10m 3s

In this episode David looks at employer branding. What is it? What does it do? Does it matter? Turns out it's far more interesting than you might think--and one of the hottest areas in marketing. Follow along here: http://www.evvivabrands.com/2

Express 08 No-faff metrics

Feb 26th, 2016 12m 51s

This is the last episode of Express focused on the two big stages in the life of a brand—expression, where you figure out what your brand’s all about—we talked about that in episodes 1-4--and impression, where you get the word out into the mark

Express 07 Art To Ad

Feb 19th, 2016 19m 53s

Last week Stephen Stewart took a closer look at how media planning actually works. Let’s assume you’ve done that. Are you ready to go? Not quite. You still need to take your concept—that’s the big idea we talked about back in episode 4—and adap

Express 06: Make Your Plan

Feb 11th, 2016 7m 36s

Last week David addressed the role that media plays in connecting audiences to your brand (and vice versa). This week, Stephen picks up to talk about the interplay between the three main media categories: owned, earned and paid. He looks at whe

Express 05: The Art of Impression

Feb 4th, 2016 14m 2s

In this episode we shift from looking at how brands are expressed to how agencies (and catharsis) help them make impressions and get noticed. How should you think about media? What’s the difference between paid, earned and owned, and which do y

Express 04: Logic Meets Magic

Jan 28th, 2016 9m 44s

This week, Dr. Kippen discusses Brand Creative with the help of Evviva Brand's Creative Director, Amo Bassan. How does insight and strategy become a concept? And how does a creative concept come to life in the form of art? What is the job of ar

Express 03: Strategy Playbook

Jan 21st, 2016 10m 19s

In our last episode we discussed how to gather the evidence base for your brand, or the big idea derived by insight that the brand will be positioned around. This week, Evviva’s Executive Strategy Director, Stephen Stewart, is calling the next

Express 02: Evidence Based Branding

Jan 14th, 2016 13m 28s

What does your brand need to do? Who does it need to do these things for? How does it need to do these things? This week's episode focuses on building a strong evidence base as you conduct research to develop your brand.

Episode 01: Express Yourself

Jan 8th, 2016 14m 36s

Ever wonder "what's a brand?" It's more than a name and a logo. It's how you experience the company and the most visible, important expression of business strategy. In this introductory podcast Evviva Brands' chief strategist talks about how th

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