Intimately knowing the people who will support your path is mandatory as you step further into your Femmefluence. The better you understand your audience, the more easily and effectively you can persuade them to aligning with your end goal. In this episode of Femmefluence Radio, host Jennifer Kem talks audience building, where to start, and testing your ideas out.

Key Points from this Episode:

1. The key to getting what you really want is having the certainty and confidence you to have the real conversations necessary with the right people to enroll decision-makers in to your ideas, close sales and create movements
2. Knowing your real audience and what they care about will save you so much time and money, it’s practically priceless. What would be possible for you if you knew how to read the minds of the people you want to influence?
3. People don’t care about the messenger or the message, unless they know how the messenger and message supports getting what they want or how they can eliminate something that’s bringing pain in their life. 
4. That’s why it’s important to not just know what you learned in the last episode about Archetypes - you must learn what your Audience desires or wants to avoid.
5. Most people who teach how to build a personal and professional brand don’t tell you that it’s the Archetype and the Audience that’s required to get rich and recognized.