They say that content is king. But if that's the case, then design sits at the foot of the throne. For organizations looking to win, the days of considering design as simply something that looks nice are long gone. Today, getting design right can act as a real key competitive differentiator in otherwise crowded markets. From the identification of opportunities for product innovation to the definition of a solid product vision and strategy, a design hustle – a specialized squad of design experts who use a proven process to identify and solve problems in a structured and systematic way – can be the best ally.In this episode of 'Field to Fan', our host Jason Bradwell talks to Deltatre's Richard Mills, Director (EMEA) | DESIGN, about the ideal architecture that supports great design, and how a dedicated Design Hustle can help businesses today to reach their objectives.All of this, and more, on 'Field to Fan', a production of Deltatre, the global leader in fan-first video experiences.To learn more, visit www.deltatre.com. You can also connect with us on Twitter or LinkedIn.