How do you make persuasion easier so you get them where you need them to be by the end of your talk? You need to get across the “no hole,” the gap between where you want them and what they believe before you talk to them. In the middle are all the reasons they can say no, and unfortunately, a no to something is a no to everything.

Resources

• Crossing the “No Hole” – EP020
• The 6 Principles of Persuasion by Dr. Robert Cialdini

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