In this episode, Jeff Newton & Bill Combs begin to set the stage for episodes to come.  We scratch the surface of where we see instructors fail, or succeed.  We let you in on a few of the secrets (which are not revolutionary) in what it takes to turn your paid hobby into a full time dream.  We provide examples from trends we see in working with many firearms instructors.  

• Your Target Market
• Mindset - and where you might have it wrong
• Focus On Your Passion
• Knowing the Lifetime Value of a Customer
• Recognize the Cost of Acquisition
• Market, or Die
• Go To Where Your Customers Are
• Get Over Your Hesitation to Go Social

We know that we through a ton of awesome topics at you in this quick episode, which we'll cover in depth on their own in episodes to come.

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Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens

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