Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you.

Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand.

Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.