What is the one skill that the top 20% of sales professionals have that many others seem to lack? Imagination. Your imagination, creative thinking, and problem-solving skills are crucial for meeting and exceeding your sales goals. And while many people believe that your imagination disappears as you age - I believe it behaves more like a muscle that simply needs to be exercised regularly to avoid deterioration.In today’s lunchbreak training, I discuss how your imagination impacts your sales results. I discuss why sales professionals should practice role-playing techniques to find innovative and imaginative solutions to difficult challenges. I also share a few mind-stretching exercises to strengthen your imagination muscle as well as four actionable strategies you can use this week to improve your role-playing and sales results. “Your imagination is like a muscle - it atrophies with disuse, but it gets bigger and better with ongoing use.” - Steve Bookbinder This week on Food For Thought Lunchbreak:The importance of imagination and role-playing when faced with difficult sales challengesMind-stretching exercises to strengthen your imagination muscleWhat sales professionals can learn from improv actorsDelivering a compelling rationale to your customerHow to make more services cost less to meet your customer’s budgetBrainstorming creative ideas to help your customer gain approval from their boss 4 Steps to Stretch Your Powers of Imagination:Schedule time to conduct mind-stretching exercises.Schedule time to play these mind-stretching exercises again within the next three weeks.Challenge yourself to think of one more exercise.Keep up the learning and development momentum. It’s Time to Get More SalesThanks for tuning into this week’s episode of Food For Thought Lunchbreak with Steve Bookbinder. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us an honest review. Don’t forget to follow us on Facebook, Twitter, and Instagram and share your favorite episodes on social media.And for more great content, news, and information on sales and marketing, be sure to visit the DM Training website.Food For Thought Lunchbreak with Steve Bookbinder is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.comSee omnystudio.com/listener for privacy information.