Jo Feeley is Chief Executive at TrendBible, who forecast the future of life at home. Across her career as a trend forecaster spanning more than 20 years, Jo has won multiple awards and advised retailers, brands, charities, investors and governments all over the world. Her insights have been featured in publications including The Independent, Financial Times, and Radio 4. The purpose of Jo’s work is to help companies make meaningful change by using trends for good. On this episode of the Formidable Over Forty podcast, host Sarah Pittendrigh and Jo discuss what led Jo to a career in trend forecasting, how defining your niche will enable you to go far in business, breaking out of self-limiting beliefs and societal expectations, and how Jo looks ahead in her own life and career by building small nuggets to create exceptional things. Formidable Over Forty. You’re never too old and it’s never too late to design a life you love. … Connect with Jo: www.linkedin.com/in/joanna-feeley-85919716/Interested in trend forecasting? www.trendbible.com/The Female Scale Up: www.instagram.com/thefemalescaleup/ Connect with Sarah:linkedin.com/in/sarahpittendrighinstagram.com/sarahpittendrigh/