Ever wondered what drives watch collectors and the allure of independent watchmaking? In this episode, I star as our featured guest with special guest host JDR, the CEO of Alex Crown. JDR and I embark on a journey through the intricate realm of watch collecting, specifically focusing on independent watchmakers. My journey into this world began with a simple Swatch watch, and my fascination grew over time. We discuss the uniqueness of independent watchmakers, their commitment to preserving tradition, and their ability to create a deeper connection with collectors through their stories.

We delve into the methodology behind informed purchase decisions for independent watches, highlighting the importance of trying watches on in person, visiting local retailers, attending watch auctions, and exploring forums, books to truly understand what appeals to you as a collector.

Our conversation leads us to the creation of my creative agency,dedicated to amplifying the voices of intentional creators worldwide. Through projects like "Seeking Perfect," a documentary about Denis Flageollet and De Bethune, I aim to convey the stories behind watchmaking, revealing the humanity, craftsmanship, and history that make this niche so captivating.