This week on Found Bytes, David Mihm invites Will Scott, CEO and Co-founder of Search Influence, to share insights from his decades of experience in digital marketing, targeted content, and local search.

In this episode, you'll learn tips on creating content as a local business, where Google My Business fits into a larger marketing plan, how GMB is often a doorway in search, how to identify content ideas that will boost leads, how to use Google as a keyword research tool, utilizing GMB's Q&A section for content ideation, the information architecture of a website, getting reviews that speak to longer tail keyword search queries, and much more!

Resources mentioned in this episode:
Donalson Plastic Surgery
ThriveHive's Top Customer Questions

Follow our guest Will Scott on Twitter @w2scott and at www.searchinfluence.com.