Are You Making This All-Too-Common Marketing Mistake? Too Many Companies Have It All Wrong With Their Call to Action!
Released Wednesday, 25th October 2017
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Are You Making This All-Too-Common Marketing Mistake? Too Many Companies Have It All Wrong With Their Call to Action!
Are You Making This All-Too-Common Marketing Mistake? Too Many Companies Have It All Wrong With Their Call to Action!
Wednesday, 25th October 2017
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Does a Commanding Call to Action Send Customers Running Away? We’ve all seen it. And heard it. Call Now! Buy Now! Like us on Facebook! The ads order us to take action. But do we obey? Even worse: does that type of call to action do the opposite of what marketers think it does? According…
The post Are You Making This All-Too-Common Marketing Mistake? Too Many Companies Have It All Wrong With Their Call to Action! appeared first on Frank Reactions.
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Frank Reactions - Customer Experience & Customer Service in the Digital Era
Customer Experience is the new business battlefield in our social media & online marketing era. Digital marketing & business strategy expert, Tema Frank interviews leaders of companies winning through great customer service. She also talks to pros in related fields like human resources (HR), process design, usability & marketing. Tema’s book, PeopleShock: The Path to Profits When Customers Rule, was a finalist for the Best Book Award in 2016 in the Business category. Check out the blog at http://frankreactions.com and/or connect with Tema on Twitter @temafrank.Tema (rhymes with Emma) put up her first website in 1995 and launched her first web business (Web Mystery Shoppers Inc.) in 2001, to help financial institutions, retailers, travel companies and governments improve their web-related customer experiences. She now speaks internationally, and helps organizations find the right balance between technology and people.Join Podchaser to...
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