We all tend to take the Internet for granted, but many among us can see that it represents a lot more than 'texting' and 'cat videos'.The power of digital media is changing our world, it has influenced politics, social policy and it has certainly impacted the world of Business.We need skills and learning, awareness and cultural sensitivity to fully leverage the new opportunities.To build our own independent ventures we do not need to seek permission, it is all there waiting for us, tools, powerful building software, open source, global hosting, our own writing skills, our own spirit to become truly independent and to create our own opportunity.