Jennifer Carey is the Head of Media at Channel 4 - a brand with one of the clearest remits and most distinctive tones of voice in the UK. In fact, their latest audio identity is deliberately played on a broken piano.

Michaela Hallam - Fresh Air's Director of Content - has a long history of creating audio identities for TV channels, so was keen to find out how the brand team go about capturing the spirit of C4 across all their audience touchpoints.

This episode is part of our media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk

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