Marketing Director at Yorkshire Tea, Dom Dwight, chatted to Michaela Hallam - Fresh Air's Director of Content - to discuss what defines his brand's tone of voice.

Dom talks about how content is either useful or entertaining, and why they usually choose the latter. They also discuss about the Yorkshire Tea's brand voice and how they fill it with warmth, authenticity and quirkiness, consistently across all their platforms. 

This episode is part of our Media 360, follow Fresh Ears to hear insights from some of the UK's brand leaders.

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