Erica Mackay and Alex Bilney
Giraffes Don't Eat SteakEpisodes
Episodes of Giraffes Don't Eat Steak
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Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing
Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing.Welcome back to "Giraffes Don't Eat Steak". In this episode, hosts Erica and Alex dive into the importance of measuring brand impact and tracki
Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success.Welcome to Giraffes Don't Eat Steak! In this episode, Erica and Alex discuss the importance of customer contact strategies in marketing. From Alex's
Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies.Welcome to Episode 35 of Giraffes Don't Eat Steak! In this episode, hosts Erica and Alex delve into an intriguing discussion about the effectiveness of usin
Ep. 34 - Metrics Matter: Exploring Marketing Measurements, and Industry Best Practices.Welcome to this episode of "Giraffes Don't Eat Steak," where we dive into marketing measurements with our special guest, Leonie Mitchell. In this episode, ho
Ep. 33 - The Art of Photography: Balancing Stock Imagery and Authentic Shots for Your Business.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the importance of photography in branding and marketing. They share their e
Ep. 32 - Mastering Direct Mail: Strategies, Challenges, and Tips for Effective Marketing CampaignsIn this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex are joined by marketing expert Bogdan Osiński to delve into the fascinating wo
Contest Strategy Unpacked: Tips for Effective Contest Planning and Execution.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into a lively discussion about the ins and outs of running contests for your business. With a fo
Ep. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak Perspective.Welcome to Episode 30 of Giraffes Don't Eat Steak! This week, Erica and Alex dive into the world of mascots and their role in marketing.They discuss the origins of
Ep. 29 - Unleashing the Potential of Internal Communication: Tips, Tools, and Best Practices for Marketers.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the often overlooked world of internal communication in busin
Ep. 28 - Celebrity Power: Unpacking the Lay's Ad with David Beckham and Thierry HenryIn this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the clever and memorable Lay's (Walker's) advertisement featuring David Beckham and T
Ep. 27 - Why You Shouldn't Ignore a Comprehensive Marketing Strategy for Your Business.Welcome back to another episode of "Giraffes Don't Eat Steak." In this episode, hosts Alex and Erica delve into the importance of marketing strategy and debu
Ep. 26 - Revolutionising Customer Engagement: The Role of IoT Devices in Business and MarketingIn this episode of Giraffes Don't Eat Steak, Erica and Alex share their latest insights from the world of marketing. They discuss Erica's experiences
Ep. 25 - Legal Advice for Marketing: Consent, Contracts and Avoiding Pitfalls.Welcome to Episode 25 of "Giraffes Don't Eat Steak," where hosts Alex and Erica dive into the world of marketing, contracts, and legal implications. This week, they a
LinkedIn Audience Building: Targeting, Engagement, and Content Strategy for Effective Marketing.In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica share their experiences with building audiences on LinkedIn. They discuss the im
Ep. 23 - The Business Card Dilemma: Exploring the Impact of Digital and Physical Networking Tools.In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica discuss the practicality and effectiveness of business cards in the digital age.
Ep. 22 - Redefining Marketing Practices: The Impact of AI and Technological Advancements.Welcome to Giraffes Don't Eat Steak, the podcast where we bring you marketing tips, hints and much more. In this episode, Erica and Alex dive into a conver
Ep. 21 Legal Pitfalls in Marketing: Navigating GDPR, Permissions and Data ProcessingIn this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica delve into the crucial intersection of marketing and legal considerations. They discuss the
Ep. 20 - Successful Branding: Using Colour Psychology to Connect with Your Target Audience.In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the colorful world of branding and marketing. They share personal anecdotes,
Ep. 19 - Unraveling the Mystery of Website Lead Generation: Tips for SEO, Audience Targeting and Conversion Paths.In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica delve into the topic of website lead generation. They discuss
Ep. 18 - Mickaël's Sales Insights: Strategy, Research, and Persistence - A Giraffes Don't Eat Steak Interview.Welcome to Giraffes Don't Eat Steak, where we bring you insightful discussions on sales, marketing, and everything in between. In thi
When Sales Meets Marketing: Lessons in Customer Engagement and RetentionIn this episode of Giraffes Don't Eat Steak, we dive into the world of sales and marketing experiences. We talk missed buying signals and the importance of responsive sales
Ep. 16 - 4. Surveys, research, response rates: How to get the best out of your target audience.In this episode of Giraffes Don't Eat Steak, we delve into the world of market research, surveys and consumer behavior. We share insights on segmenti
Ep. 15 - Outsourcing vs. In-House Teams: Understanding Trust, Quality, and Relationship BuildingIn this episode of Giraffes Don't Eat Steak, we delve into the world of outsourcing and hiring, drawing parallels between the decision-making proces
The Long Game of Networking: Building Relationships for Marketing Success and Client AcquisitionIn this episode of Giraffes Don't Eat Steak, join us as we delve into the world of networking and its importance in marketing strategy. From discus
Ep. 13 - Time is on my side! Timely Marketing Strategies and Customer Engagement In this episode of Giraffes Don't Eat Steak, hosts we dive into the importance of timeliness in marketing. This week, it is another music episode! It is the turn o
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