CEO Natasha Case began her journey in ice cream while in college studying architecture. She started baking cookies, making ice-cream sandwiches for friends and named the combinations after famous architects and architectural movements. After receiving positive feedback, she and business partner Freya Estreller bought a beat up van on Craigslist, officially called the ice cream sandwich line Coolhaus (after architect Rem Koolhaas, Bauhaus, the minimalist design and lifestyle movement of the 1920's and 1930's) and launched at Coachella in 2009. They were a huge success at the festival and returned to LA to an eager foodie audience who demanded more.

On Today’s show Natasha will share:

- What’s Your Personal Mission Statement?
Love your work, and create an environment where your work is your lifestyle. That's when work is the most fun [my mission is always for work to be fun!] and exciting---when the lines of work and pleasure are blurred. You'll inspire others (your team/staff) to function in the same light, and that is truly what creates the best corporate culture.

- Biggest Business Mistake?
Trusting employees beyond the boundaries of their responsibilities.

- How Do You Handle Business Stress and Uncertainty?
Keep it all in perspective. Even though work is serious, livelihoods are on the line, work [hey, it's ice cream and cookies] is not life and death. Keep in mind the long game and the big picture goals, and don't let the petty stuff block your view. You've got to see the trees for the forest! Uncertainty doesn't bug me: it's all uncertain, you never know where your business or even your day is going to take you some time. And you should enjoy that, not fret over it! The unpredictability keeps things fun and exciting.

- Greatest Business Decision That Changed Everything?
Don't over think it, just go for it. The window of opportunity is narrow---you've got to move through it before it closes. OR Wandering into Whole Foods looking lost and confused, and finding someone who could point me towards our first buyer.

- Best Book For The Entrepreneurial Mindset?
I really don't read business books, so I'd say anything that gets your mind OFF work so you can take a healthy break: Gone Girl, Game of Thrones are perfect for that.

- Plus much more...

Useful links:
http://www.viviantenorio.com/009-natasha-case-co-founder-of-coolhaus