Featuring Michael Dobkoswki (CEO Glacial Multimedia), Billy Holcombe (Client Success Manager Glacial Multimedia), Michelle Pelletier (CEO MD Prospects), and Dylan Kemna (VP Sales and Marketing OptiCall). This podcast involves a conversation reg

New FDA Approved PanOptix Trifocal Lens by Alcon

Nov 12th, 2019 14m 24s

Glacial CEO Michael Dobkowski interviews Dr. Zarmeena Vendal, a cataract surgeon at Westlake Eye Specialists in Austin, Texas, about the PanOptix Trifocal lens from Alcon — the first and only trifocal lens approved by the FDA. Dr. Vendal was on

How Online Citations Impact Your Reputation: A Conversation with Yext

May 21st, 2019 22m 13s

In this latest podcast, Carrie Liken, the Head of Industry of Healthcare for Yext will be joining us. Carrie will walk us through the best practices healthcare facilities can take to increase their ranking on Google.

Refractive Marketing Today

May 21st, 2019 23m 9s

Curious to know what’s new in refractive surgery marketing? Join marketing experts Michael Dobkowski of Glacial Multimedia, Mike Malley of CRM Marketing Group, Christine Lapointe of Aesthetics 360, and Paul Stubenbordt of Denali Creative as the

The Organizational Heartbeat

May 21st, 2019 21m 1s

This week’s guest is Tamara Niedzolkowski from Refreshdental, a dental practice consulting firm in New England that specializes in brand identity strategy and organizational development. A believer in brand storytelling, Tamara encourages denta

Big News – SMILE Laser Eye Surgery Approved by FDA to Treat Astigmatism

May 21st, 2019 22m 7s

SMILE is a new, minimally invasive form of laser eye surgery that rivals LASIK and PRK. Using the ultra-precise VisionMax laser, SMILE results in a more comfortable patient experience and fewer complications than other forms of laser vision cor

Capture, Connect, Convert – The Impact of Personal Outreach on Patient Lead Generation

May 21st, 2019 21m 32s

If your practice struggles to follow-up with web leads, you may be missing out on significant revenue. Capture, an innovative new program from Opticall, makes it fast and easy for practice staff to personally follow-up with online leads. Join M

Crazy For Content - Essential Content Marketing Tips

May 21st, 2019 20m 28s

You've heard it before – content is king, blah, blah, blah. But why is content marketing important? How can you engage your audience without boring them to tears? What can you do to start implementing a content marketing strategy today?Join u

The Marshall Plan

May 21st, 2019 21m 16s

Guest Nancy Marshall from Nancy Marshall communications discusses her step by step plan for a successful PR campaign.

Resurgence of PR in the Digital Age

May 21st, 2019 23m 40s

Our guests Nancy Marshall and Jessica Donahue from Nancy Marshall Communications provide us with insight into the value of PR marketing in today's digital age.

They Really Like Me

May 21st, 2019 13m 58s

Is your practice "likeable" online? Listen along as Matt Fernandez, Sarah Gelber, Bethany Powers, and Lucia Magno (of MDidentity) discuss methods to make your practice stand out to the community and become more likeable! From ways to build up c

What To Expect Site Launch

May 21st, 2019 15m 58s

Congratulations! You're building a new website! We get a lot of questions about what happens when we launch our new designs. Does the practice need to be highly involved? Will my rankings change when I launch a new site? Does my site 'go down'

Google Seminar Wrap Up

May 21st, 2019 17m 50s

In this latest podcast, a group of all-women attendees of Google's 2017 Womenwill conference discuss something close to home: the status of women in the workplace. Join us in our discussion of what it means to be a woman in the tech industry,

Post ASCRS

May 18th, 2017 13m 7s

ASCRS has come and gone and once again we were there to absorb the latest topics, showcase our own particular knowledge and meet old friends and make new ones. We had a great time. In our pre-ASCRS podcast the team made some predictions on what

Pre ASCRS

May 4th, 2017 13m 7s

At Glacial Multimedia we get a bit ramped up about attending a few industry specific conferences. One of the largest conferences we look forward to attending is the yearly American Society of Cataract and Refractive Surgery. We’ve been showcasi

Facebook Live – Is It Truly Beneficial For Medical Practices?

Apr 13th, 2017 17m 4s

Facebook live. You’ve probably heard of it, but what is it, and how can it help your business? Devin Gore and Matt Fernandez chat with Darryl Quinlan and break down Facebook Live’s slightly sorted history, why it’s important for a medical pract

Planning Your Budget

Apr 12th, 2017 20m 10s

Hannah Whitten, Lauren Garrard and Bethany Powers sit down with Darryl to talk about everyone’s favorite topic: budgets. Knowing what to spend in the digital realm can be confusing and at times overwhelming. We break down how we work with pract

Things We're Doing in 2017

Apr 12th, 2017 21m 39s

Glacial is constantly adapting and changing. The digital market realm is ever evolving and we strive to find the best and most effective tools, procedures, and methods for our clients. 2016 was a whopper of a year as far as new digital marketin

Responding to Reviews

Apr 11th, 2017 12m 14s

Another special guest! Carrie Link of Eye Associates of Tallahassee lends her expert insight on why it is hugely important to respond to reviews and engage with the folks that leave feedback. She gives two specific examples to Darryl Quinlan an

Social Media

Apr 11th, 2017 15m 14s

Social Media. It’s a beast, and often misunderstood and underutilized Matt Fernandez, Hannah Whitten and Spenser Pontbriand chat with Darryl about how Glacial Multimedia views and utilizes social media for our clients. Spoiler – don’t follow ev

Apr 11th, 2017 24m

Simply typing something into Google seemingly brings magical results for us to explore. Spencer Pontbriand, Andy Hercock and Matt Fernandez sit down with Darryl Quinlan to explain the various aspects of what is actually displayed after you type