We are continuing to investigate “What makes a good idea a great one?” through the creative criteria we hold our work to at Grey. This week is “Craft.”

On this episode host of the show, John Patroulis chats with season two guest Keith Cartwright, the co-founder of the creative collective Saturday Morning , and founder/CCO of Cartwright, a West-coast agency recently launched in partnership with Grey, about how craft has played a huge part in his work. John and Keith also reminisce about their time together as creative partners early in their careers.