In this episode, we meet Adam Coughlin, co-founder, CMO and managing partner at York IE, which provides financial investment and support services for tech startup entrepreneurs. Adam, a former award-winning journalist and columnist, talks us through the essential ingredients of a Market-in approach v a Product-in approach. Adam shares his wisdom and experience of what makes a good entrepreneur, what drives a positive investor relationship, and how to effectively communicate in a world of instant gratification. In the true theme of the Grind Academy, Adam offers his personal experiences as a source of education from the academy of life. Go inside the mind of a tech investor and learn what it takes to make your startup investible and sustainable. To sign up for the newsletter from York IE or read Adams blog, you can visit https://york.ie/ or follow Adam on LinkedIn at https://www.linkedin.com/in/adamcoughlin/