I DON’T CARE ABOUT WHAT YOU KNOW... I CARE ABOUT WHAT YOU HAVE SEEN.Knowledge is boring and generic. It doesn’t help me the way your life experience helps me. It also doesn’t create connection with me like your life experience connects with

Love, and Marketing, is like a magic penny

Jun 26th, 2019 3m 5s

When passion and ideas and life lessons come, don’t hoard them. And don’t wait for them to be perfect to think that’s what makes you valid. Share what you see so we can benefit from your life’s lessons.

Answers live on the other side of action

Jun 25th, 2019 2m 41s

We often want answers BEFORE we take action. We don’t want to invest time and money if it’s not going to work. But that’s not how life and certainty work. You have to take action first AND THEN answers show up

What is certainty and how do I find it

Jun 24th, 2019 4m 49s

I DON’T CARE HOW BIG YOU ARE, OLD YOU ARE, WHAT GENDER YOU ARE, OR WHAT COLOR YOU ARE......when you show up in your certainty it’s sexy. It’s captivating. It’s clear. But absent of your certainty we’re left with all the other stuff you’re

Feeling who your audience is

Jun 23rd, 2019 5m 22s

It is critical to get clear on who your audience is. But the typical exercises can put us in our head instead of our heart and we get confused about who our audience is. But you can feel into your audience to get access to how to describe it. (

Your truth will set you free... in marketing.

Jun 22nd, 2019 6m 18s

LEARNING MARKETING DOESN’T MAKE YOU GOOD AT MARKETING. I don’t even know how much I’ve spent over the years trying to “learn” marketing. Or the hours I’ve spent messing around with the tools of marketing (like Facebook ads, landing pages, e

The world is ready for women to rise

Jun 21st, 2019 9m 21s

THE WORLD IS READY FOR WOMEN TO RISE......because we want to be heard and understood. For thousands of years the world has expanded through masculine “building” energy. Which is great. We need masculine energy.But harmony lives in the b

Conviction earns attention

Jun 20th, 2019 9m 21s

Information doesn’t earn attention, conviction does. So you have to find the topics in life you have conviction for. That is what becomes the heart and soul of your marketing.

Your brand of marketing is an extension of you.

Jun 19th, 2019 2m 47s

I DIDN’T KNOW THERE WERE SO MANY KINDS OF PEE-ERS...There must have been 20 different signs of types of pee-ers in the men’s bathroom at Jimmy John’s. Of course I had to read them all. Part of what I love about Jimmy John’s is the humor t

Consistency: The inconvenient truth of marketing

Jun 17th, 2019 5m 39s

Most struggle for consistent leads and income because they’re not consistent in their marketing. In this episode I share the mindset needed to break free from your inconsistency to secure your financial future through your marketing.

How to turn uncertainty into certainty

Jun 16th, 2019 7m 2s

We face a ton of uncertainty in marketing because we want to know if it will work before we try it or invest in it and waste our time and money. But you’ll never find certainty in that approach. In this episode I share how to turn uncertain int

Photo tag leads to marketing breakthrough

Jun 14th, 2019 4m 58s

Marketing can be such a serious topic. But what if we could open up a new way to connect with our audience that makes us even more human? Listen now to hear how.

3 Paradigms for marketing to your tribe

Jun 13th, 2019 4m 45s

YOU’RE ONE PARADIGM AWAY FROM CHANGING YOUR LIFE...As much as I’ve harped on training and books and podcasts as “not the answer”......because I believe the answer is inside you and classes are incomplete if you don’t bring your self-awarene

Principles for Consistency in Marketing

Jun 12th, 2019 4m 2s

EVERYONE AGREES THAT CONSISTENT MARKETING CREATES MORE RESULTS THAN INCONSISTENT MARKETING......That’s obvious. Yet rarely are we consistent. Maybe it’s because we get bored doing the same thing all the time. Maybe it’s because we’re afraid

TURNING A MAZE INTO A MOUNTAIN

Jun 11th, 2019 4m 9s

I HAD UNDERESTIMATED, IN EVERY WAY, WHAT IT WOULD TAKE TO GET TO THE LIFE I ENVISIONED.Which comes as quite a shock given that the inspiration comes so easily and feels so good. There’s so much I didn’t know that I didn’t know. So much I

The Land of Either/Or

Jun 10th, 2019 7m

YOU’RE STUCK IN A LAND OF EITHER/OR...And it’s making it hard for your brain to reconcile what your heart is experiencing. Example: Many in marketing feel “lost” and uncertain. But they’ve also seen things that make sense to them and inspir

Things I See But Don’t Say

Jun 9th, 2019 6m 13s

I CAN SEE YOU. Like in the Sixth Sense where the boy sees dead people, only I SEE THE REAL YOU. I get you. Under all the posturing or the insecurity, I see you. I also see the behaviors and mindsets that hold you back.BUT...Most of

THIS CAN’T BE WRONG

Jun 8th, 2019 6m 2s

IN MY ENTIRE ADULT LIFE I’VE HAD MAYBE 5 OR 6 REALLY GOOD IDEAS...Divine inspirations actually. Ideas that not just moved me, but that I could feel through my body. The kind of ideas that make you nervous and excited, scared and manic...

Asking for help sooner.

Jun 6th, 2019 5m 59s

I SHOULD HAVE ASKED FOR HELP SOONER......but I’m a prideful person. In my 20’s I didn’t ask for help because I loved the adventure of finding out. I loved learning and you could tell me something, which I liked, but I wanted to play with th

Your Marketing Junk Drawer

Jun 6th, 2019 5m 14s

Over time we collect a ton of marketing ideas, tools, software, books and notes that we don’t know what to do with so we just throw it in our proverbial junk drawer. Then new trinkets and tools come along that sound important or look cool and

The Season of Disconnect

Jun 5th, 2019 5m 2s

Feeling stuck in a weird season of business or life can cause you to question everything and sabotage your progress so you don’t have to feel the discomfort of that season. But it doesn’t have to be that way. In this episode of Groundswell Mark

Solidarity Over Solutions

Jun 4th, 2019 4m 34s

As much as we crave answers that make our life and business easier, we want to know you get us BEFORE we trust buying FROM YOU. .Solidarity, not solutions, is what creates the bond for buying. Your value is as much in the connection you cre