There are leads clubs and there are referral networking groups.  Whats the difference between a lead and a referral?
Which is better?

You might hear people talking about leads, and referrals.  Is there a difference?  If so, which one is better?

A lead involves only 2 people….  The person supplying the information, and the service provider receiving it.  

A referral involves the customer in the conversation.  The customer gives permission to be contacted.

The referral ‘giver’ has warmed up the customer, and the service provider will have an easier time closing that deal.

This is why I’d rather have 1 good referral than 3 leads….  

In an upcoming episode I’ll talk about how you can start creating your own small but powerful referral network.  

In the meantime, check your local area of chapters of BNI…..the Business Network International.  They are a true referral networking group…….NOT a leads club.

With over 8,000 chapters worldwide, you are sure to find one near you.  In Winnipeg for example, we have 7 active chapters, with the BNI Accelerators being the largest and most productive one.

Check out businessnetworkingwinnipeg.com for more info

Thank you to Rob White of Urban Topcoat.