Corporate Social Responsibility is no longer a ‘nice to have’ for large companies – it’s becoming a requirement for every business that wants to build lasting customer loyalty and employee retention among today’s mission-drive consumer base. A recent study by Cone Communications shows that 76 percent of millennials look for employers based on their CSR (Corporate Social Responsibility) efforts, social impacts and profits are not incompatible.

I had honor of interviewing Stephen Clarke, Founder & CEO at RTG Group – a for-profit social enterprise. Stephen shared insights on process of allowing staff to be part of a selecting social causes that they would like to contribute instead of corporate initiatives. He also outlined various business benefits from socially responsible culture i.e employee retention, increase profits and growth.

“Allowing your staff to select a social cause will increase participation rate, social impact and staff retention to enrich your corporate culture” – Stephen Clarke

Thank you for your support and feedback on previous episodes with business leaders on Podcast and YouTube channel.

Here’s some of the topics discussed in this video:

• Scaling business growth with social impact
• Importance of allowing staff to select social cause for contribution
• Impact on profits and corporate culture
• COVID and need to social programs to rebuild culture
• Hiring process and social impact
• ....many more...

If you need information or would like just a discussion around this topic, send me a email or a note below, let’s discuss.