Welcome back to "Harmonious at Lunch," the podcast dedicated to fueling your business success. I'm Brandon Gano, your host, and today we have an eye-opening episode that every aspiring author and entrepreneur needs to hear. Joining us is Wendy Melrose from In The Zone Publishing, a passionate advocate for protecting people from predatory publishers. Wendy's mission is to ensure that individuals avoid being financially exploited and misled by deceitful practices in the publishing industry.

In this episode, we uncover the three major lies publishers tell aspiring authors and the hidden costs that come with them. Wendy shares her wealth of experience and practical advice, making this a must-listen for business owners, entrepreneurs, and C-Level executives who are considering writing a book.

Visit Wendy Melrose's Website:

Check out Wendy's comprehensive guide to self-publishing and avoiding common pitfalls at https://inthezone.live/. Discover practical steps to take control of your publishing journey and save thousands of dollars. Wendy’s website is a treasure trove of resources for both novice and experienced authors.

Read Wendy Melrose's Book:

Delve deeper into Wendy's insights by grabbing her book mentioned in the episode. Purchase it directly on Amazon: https://a.co/d/a47Prs1.

Follow Wendy Melrose on Social Media:

Stay connected with Wendy and get regular updates on publishing tips and advice through her Facebook page: https://www.facebook.com/wendycmelrose. Engage with Wendy and join a community of like-minded individuals passionate about authentic and ethical publishing.

Episode Highlights:

1. Debunking Publishing Myths: Wendy explains why not every entrepreneur needs to write a book and highlights the common lies publishers tell to lure authors into costly deals.
2. Real Cost of Publishing: Discover the true financial implications of traditional publishing versus self-publishing and learn how to avoid unnecessary expenses.
3. Marketing Your Book: Wendy discusses effective marketing strategies for self-published authors, including the importance of building an audience before launching your book.
4. Pros and Cons of Bestseller Status: Understand the reality behind New York Times and Amazon bestseller titles and why they might not be as prestigious as they seem.
5. Pain to Promise: Wendy's unique approach to crafting a compelling narrative that resonates with readers and serves as a valuable tool for business growth.

Notable Quotes:

• "People want to know, 'How can we relate your story to their struggles?' That is what people are going to want to read."
• "Do not write a book just to have the title of 'author'; write it because it serves your audience."
• "If you're going to use your book as a lead magnet or support for your clients, it must be raw and vulnerable."

Key Takeaways:

• Understand Your Why: Clarify your purpose for writing a book and ensure it aligns with serving your audience.
• Beware of Deceptive Practices: Be aware of the common traps in the publishing industry and how to protect yourself.
• Effective Marketing: Start marketing your book well before its launch to build anticipation and an engaged audience.
• Self-Publishing Advantages: Learn the benefits of self-publishing, including retaining control over your rights and revenue.

Contact Information:

• Wendy Melrose's Website: www.soellovebooks.com, https://inthezone.live/
• Book on Amazon: https://a.co/d/a47Prs1
• Facebook: https://www.facebook.com/wendycmelrose

Take Action:

Like, comment, and subscribe to "Harmonious at Lunch" for more insightful episodes that help you navigate the business world with clarity and confidence. Visit Whadif and Wendy’s website for additional resources and support. Join us on this journey to disrupt traditional narratives and empower your business success.

Thank you for tuning in! Stay tuned for more episodes that bring valuable business strategies to your lunchtime listening.

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content