On this episode of Healthcare Market Matrix, host Jessica Head is back for another episode in her Applied Learning series. Jessica is joined by Kyle Numann, design and development director at Ratio, for a conversation about how marketers and their teams can build digital platforms designed for growth and scale. Together, Jessica and Kyle cover the importance of making data-driven solutions when introducing a brand, the power of the buyer matrix, and designing for diverse populations.

Show Notes

(1:18) Introducing Kyle Numann

(3:16) Making Data-Driven Solutions When Introducing a Brand Digitally

(6:27) The Buyer Matrix

(9:38) Designing for Diverse Populations

(12:41) Closing Thoughts

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