Hootsuite CEO Ryan Holmes chats with General Electric’s CMO Linda Boff about changes in their industry and GE’s winning social strategy.Learn more about:GE doing cool things on Instagram: http://ow.ly/Bh9h30ccScmGE’s creative Snapchat handle: http://ow.ly/A1OJ30ccS7BThe 4 Billion Dollar Tweet: http://ow.ly/242930ccSKy