Do you have a common enemy that your audience can rally behind? We often hear the term magnetic personality to describe someone that attracts all the clients, but no one seems to remember that magnetic personalities must also repel. If you are willing to share your strong opinions about something or someone you hate, this can help you stand out as a rallying point for your audience.

In this episode, I share how to make your personal marketing brand more magnetic. I talk about how you show up in the world let people know what you're for or against. I clarify the difference between taking positions against others and public bullying. I also discuss how leading with negativity attracts the wrong kind of crowd.

"You want to be the kind of person is invited back onto stages, onto panels, onto television shows, and give your comments to the press, and you're only going to do this if you have a strong opinion." -Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• Finding a common enemy for people to rally against
• Letting people know what you’re against by how you show up in the world
• How to create a flippant enemy by using “I hate” statements
• The difference between being against someone and public bullying
• Why you should never lead with negativity

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