Goodo Studios
How to Market Your DTC BrandEpisodes
Episodes of How to Market Your DTC Brand
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Today’s guest is Alexa Kilroy, Senior Manager of Creative Strategy at First Day.In this episode we will discuss:How to build your strategy for marketingWhat platforms are working and not working for First DayAlexa’s process to test cre
At the beginning of a brand’s life, there are a few SKUs and the goal is to find product market fit. Once you graduate from the beginning stages of brand building, you start to grow a team, add SKUs, and in turn - you start to have different pr
Brands spend thousands of dollars to get customers onto their website only to lose the sale because the website didn’t make sense. So much of the buying journey is on the website and yet, not all websites are helpful. What are the principles th
Today’s guest is Sheridan Holland, a UGC Creator for many DTC Brands. In this episode, we discuss:- What are the most common misconceptions about UGC- What makes up a great UGC video- Frameworks for UGC videos that are most effective -
Today’s guest is Natalie Sportelli, Head of Content at ThingTesting, a media company bringing unsponsored takes on brands.In this episode, we discuss: How a brand can develop their personal voice and persona Tips to keep in mind while cr
Today’s guest is Brad Hoos, the Chief Growth Officer of The Outloud Group, an influencer marketing agency as well as the founder of MuskOx, a DTC apparel brand.In this episode, we discuss:Common misconceptions of influencer marketingHow t
Today’s guest is Amanda Natividad, Marketing Architect at Sparktoro.In this episode, we discuss:The difference between influence marketing and influencer marketingHow to pitch sponsorships and media outletsHow to use blogs and SEO as a
Today’s guest is Kristen Jones, the director of marketing at SuitShop as well as a UGC editor for The Quality Edit.In this episode, we discuss:SuitShop’s winning ads and what makes them convertHow to use blogs and SEO as a brandHow Suit
SMS marketing is the breakout channel of 2021, but there is a lot of unknowns on how to navigate this channel. Most brands don’t even have an SMS channel. Is it the same as email? There are so many questions to SMS but not a lot of answers unti
Today’s guest is Jason Starr, Founder and Managing Director of CompanyFirst. CompanyFirst invests in and focuses on the exciting market of innovative, emerging consumer brands with high growth potential.In this episode, we discuss:A framewo
Today’s guest is Erin Fasano, The Co-Founder of Starryside Company, VP of Strategy and Innovation at CORE FOODS, as well as Managing Editor of Startup CPG.In this episode, we discuss:How to craft your brand storyHow to get market research
Today’s guest is Jeff Wiguna, The Co-Founder and CEO of Kuju Coffee. Kuju Coffee was the first-ever portable pour-over coffee brand and has pioneered high-end coffee in the outdoors and travel space.In this episode, we discuss:How marketing
Today’s guest is Casey Armstrong, Chief Marketing Officer of ShipBob. ShipBob is an eCommerce Fulfillment Service for DTC Businesses and Casey works with many brands every day to show the power of how shipping and logistics can drastically chan
iOS 15 is here and it has completely changed how brands work with marketing and consumers. We are ushering in a new era of data privacy, where the consumers own their data, and brands have to earn the trust of consumers. Everything from email t
Welcome to How to Market Your DTC Brand, I am your host Matthew Gattozzi! If you noticed, we did a little rebranding. Our company name went from Gattozzi Collective to Goodo Studios, and our podcast show name went from How to Build an Audience
Chris McAlister has built a program to help leaders unblock the best of who you are while helping you focus, perform, and relate at the highest capacity of your potential.Chris is the founder of SightShift. SightShift has a few coaching progra
Kevin Chemidlin went to Temple University in Philadelphia for Computer Science. Kevin was working as a software engineer when he started PhillyWho in 2018. PhillyWho is the podcast telling the stories of the doers, thinkers, and performers of P
Alex is based in Philadelphia, and after leaving Drexel University early, he started building websites for businesses. As he was freelancing, he had a deep desire for a community as he worked. He teamed up with a few friends to start Indy Hall,
Rand Fishkin dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popula
Jeremy Ross Miller is a 21-year old marketer, writer, and speaker who has worked on some impressive projects. He launched his own social media agency called InspiredBlueMedia that helped personal brands all over the US. He cofounded The STARTed
On paper, Lakshmi’s resume will blow you away. With an undergrad from UChicago and an MBA from Havard Business School, she has worked with major companies as a business management consultant. She then went on to work with startups in Chicago at
There is always a new show or music artist that will bring people together. Culture unites us as humans, even if it is a reality tv show on Netflix. In the same way, the culture in our childhood can connect us.Nostalgia is a sentimental longin
Jeremy Enns is the founder of Counterweight Creative which is a podcasting creation studio for people in the health and wellness space. The shows they have produced have amassed over 20 million downloads and have been featured on news outlets l
A few years into Maria Juan’s time with Peerfit, they had to pivot their whole brand from Direct to Consumer to Business to Business. Through this rebrand and shifting of position, Peerfit exploded in its success as an app and service.Maria is
Tim Stoddart founded Sober Nation, the world’s leading online recovery community by writing about his own recovery. He has gone on to help healthcare clinics with their SEO and content with Stodzy Internet Marketing. Tim recently became a partn
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