In this episode we hear from Inge Theron, founder and creative director of FACEGYM: the wellness brand pioneering the non-invasive facial workout. After 11 years as the Financial Times’ Wellbeing, Beauty & Spa writer, Inge became aware of the increasingly invasive nature of cosmetic procedures. Following extensive research, Inge founded FACEGYM to help people age confidently.
Having provided over 200,000 workouts at 11 global studios, Inge shares her advice on how to build a brand at pace, what she would go back and do again when it comes to process and structure and why people and trust are everything when starting a business.
Inga's advice:
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FF&M enables you to own your own PR.
Edited by Milun Haggipavlou. Recorded, edited & published by Juliet Fallowfield, 2022 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at [email protected] or DM us on instagram @fallowfieldmason.
Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.
FF&M recommends:
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
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