In this episode we hear from Bahar Etminan who, having been faced with bankruptcy during the global financial crisis, speaks from the heart as a seasoned entrepreneur.  Bahar values hard work and self belief and reminds us that there’s no shame in accepting help.  She talks about how setting up a business is like being in love: if you’ve done it once you can do it again.

Rescu is a daily destination for those who want to be their own success story. The Rescu  universe is all about discovering the new, no-spin reviews, in-depth articles and truly expert advice from the brightest thinkers, doers and achievers in the business. Rescu’s world class experts and curated content will guide you to raise your game on style, substance and success.

I'd love to hear any questions you have for future guests, please leave a voice note via Speakpipe.

Bahar’s advice: 

• Be courageous and believe in yourself
• Make an audit of all your assets and abilities
• Recognise that people love to help others
• Work out a specific target and just head for it
• Be energised: momentum brings its own momentum
• Get quality legal / accounting / insurance advice, sooner not later and budget properly for this
• Always do your research before pitching, know your audience 
• Invest in building trust in the people around you 
• Don’t allow yourself to be distracted by competition on social media
• Keep your goal in sight and focus on what you’re good at
• Give yourself permission to close your business whenever you please. Do what is right for you

If you’d like to contact Bahar she can be reached at [email protected] and @rescu.com.au in Instagram. 

Links:

• LastPass the password keeping site that syncs between devices. 
• Google Workspace is brilliant for small businesses
• I use Buzzsprout podcast 'how to' & hosting directory to create this podcast series as well as their super simple hosting platform.
• Canva has proved invaluable for creating all the social media assets and audio bites.
• For contracts check out Law Depot.

Thank you for listening.  I’d love to hear your own startup stories and please do let me know if you have any questions for future guests as well: [email protected]

I would also be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020. 

Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track. 

Recorded, hosted & published by Juliet Fallowfield and edited by Emma Dewhurst in September 2020. MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & Licence

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