Episode 8: Crafting a Strong Business Case for CX Transformation

On this episode of Human Centered, host Nick Brunker chats with VMLY&R Managing Director, Advisory Colin McDowell about how leaders can build a compelling ROI case to lead CX transformation for their business, brands, and clients and the building blocks needed to tell the right story. They discuss the importance of focusing on Guam outcomes, how to answer the question of "when" and why investing in people, processes & tools is critical for success.

• Host: Director, Experience Strategy, VMLY&R - Nick Brunker
• Guest: Managing Director, Advisory, VMLY&R - Eric Ackley

We'd love to hear your feedback! Email the show: [email protected]. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx