In Episode 213 of Idea Diary - Today, I ramble about Al Ries and Laura Ries' book, “The 22 Immutable Laws of Branding
How to Build a Product Or Service Into a World-Class Brand”
1. The Law of Expansion
2. The Law of Contraction
3. The Law of Publicity
4. The Law of Advertising
5. The Law of the Word
6. The Law of Credentials
7. The Law of Quality
8. The Law of the Category
9. The Law of the Name
10. The Law of Extensions
11. The Law of Fellowship
12. The Law of the Generic
13. The Law of the Company
14. The Law of Subbrands
15. The Law of Siblings
16. The Law of Shape
17. The Law of Color
18. The Law of Borders
19. The Law of Consistency
20. The Law of Change
21. The Law of Mortality
22. The Law of Singularity
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#BusinessLifestyle #ClassicBranding #Immutable
"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.
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Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.
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Website: https://www.valerieaiello.com
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