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A weekly Business, Marketing and Strategy podcast featuring Troy Sandidge
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Episodes of iDigress

There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not eve
It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those t
Some of the world's richest and most influential politicians, celebrities, tech, moguls, and companies were the subject of a massive Twitter hack: Elon Musk, Jeff Bezos, Michael Bloomberg, and Bill Gates were among some of the accounts pushing
2020. It was probably the epiphany of #Fail. The truth of the matter is, you will never understand how amazing success feels if you don't go through the valleys that failure puts you in.Failure. It's a reality we all face. It comes with every s
Anybody can tweet something out, but not everybody is willing to have people read out your tweet and ask you to explain in more detail. Luckily for me, my dear friend asked quite a few questions centered around some various recent tweets that I
What is the difference between Traditional Marketing and Growth Marketing? How do they coexist?And how does making the shift from Growth Marketing to Traditional Marketing, put me in a better position with a better marketing plan as an overall
What is value?We say, "Give value."First, let's define value. Value is the human currency we feed on. Value in business markets is the worth and monetary terms of the technical, economic service, and social benefits a customer, company receives
If you want to generate more leads, get more sales, and grow your business, then this episode is for you.This is episode 13, #LEADS
Are you able to be direct? If people don't know what you want... If people don't know what you do...If people don't know what you offer...If people don't know the problem that you solve...If people don't know you exist...You can't make any mone
We have a fascination with basketball. March Madness is a name that describes it well: Chaotic. Full of endorphins. We're screaming. We're excited. We're stressed. We're on the edge of our seats, waiting for the ball to go in the hoop, to dete
What is the future of marketing?Where is marketing going?How should I market in 2021?Technology is changing.Socioeconomics is changing. We're living in a pandemic.This all influences consumer habits and, consequently, marketing. People have pus
You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've e
No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask
It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want.This is episode number seven, #MarketingSystems
If someone asked you what your purpose is, what would you say?
Pursue progress, not perfection.
What's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined? Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your
Most people who know me personally will never work with me because most of them don't need what I'm selling because of how I've positioned my business... This is episode three, #Positioning.
Are you moving forward?To move forward, you must have forward thinking.For episode 2 of iDigress, I present to you an acronym that will help you to move forward in your business and achieve forward thinking, a process that will give you the pus
Welcome to iDigress, a brand new podcast featuring simplistic takeaways for people who want to grow their business by elevating social media marketing.iDigress is hosted by Troy Sandidge.For over ten years, Troy Sandidge has been working with e
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