Episode from the podcastIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

017: The Quantified Marketer with Radius CEO Darian Shirazi

Released Monday, 17th November 2014
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It’s all about the data. That statement is a rallying cry for modern marketing and we’re lucky to have Radius cofounder and CEO Darian Shirazi join us again to offer insights into using drive to drive decisions and have an immediate impact on your resource allocation and your sales. Radius is a software company that believes that a marketers shouldn’t have to have a Master’s in computer science to get the most from the information housed in their CRM. We spoke about Darian’s background, including his time at Facebook during episode 15 and today he delivers a presentation entitled The Quantified Marketer.